Company
Stage *
Where the product actually is today, not where it will be next quarter.
— choose —
Idea
Prototype
Pre Launch
Beta
Live
Scaling
Sectors *
The controlled taxonomy used for program and investor matching. Prefer listing the BROADER sector alongside a specific one so you match more programs -- a payments company should give `payments` AND `fintech`; developer tooling should give `devtools` AND `infra`.
ai
devtools
infra
fintech
payments
healthcare
healthtech
biotech
climate
ecommerce
consumer
enterprise
saas
security
edtech
media
gaming
crypto
marketplace
logistics
mobility
proptech
legaltech
insurtech
hrtech
agtech
foodtech
hardware
robotics
govtech
spacetech
defencetech
manufacturing
socialimpact
Hold ⌘ / Ctrl to pick more than one.
Customer type *
— choose —
B2B
B2C
B2B2C
B2G
D2C
Other
Incorporated Whether a legal entity exists yet. Many incubator programs accept pre-incorporation teams.
Pitch
What are you building *
The product or service, concretely. What a user actually does with it.
Problem *
The pain being solved, and who feels it today.
Core insight *
What you understand about this problem that most people working on it do not.
Who wants this most *
The sharpest possible description of the first user. "Everyone" is a wrong answer.
Why you win even if others know this *
Your durable edge. Assume a competitor reads this application.
Why now *
What changed recently that makes this work now and not five years ago.
Hardest part
What you would most want to be wrong about. Candour scores well here.
How users find you
How you make money